The Ordinary Event

A NIGHT OF BEAUTY AND SCIENCE

A NIGHT OF BEAUTY AND SCIENCE

ABOUT

DIA was appointed by The Ordinary to produce their Copenhagen Fashion Week Dinner promoting their Sulfur 10% Powder-To-Concentrate Cream. The event hosted 30 culturally relevant talents in the fashion and beauty space to try the product through an immersive experience, a perfect blend of beauty and science.

DATE

05.08.25

05.08.25

05.08.25

LOCATION

Garage, Snorresgade 22,

Copenhagen, Denmark

Garage, Snorresgade 22,

Copenhagen, Denmark

Garage, Snorresgade 22,

Copenhagen, Denmark

SERVICES

Event Production / Set Design / Creative Concept / Guest Management / Content Production


THE EVENT

Inspired by The Ordinary’s stripped-back, clinical aesthetic, “The Laboratory dinner concept" fused beauty, food, and science into an interactive experience. The evening successfully drove strong brand visibility and generated buzz, with the launch positioned at the heart of the narrative.

THE LABORATORY

Guests took part in science-driven moments that highlighted transformation, echoing the new product, within a minimal, contemporary setting. References to lab culture, from test tubes to protective glasses and gloves, invited hands-on engagement with both the product and the dining.

Guests took part in science-driven moments that highlighted transformation, echoing the new product, within a minimal, contemporary setting. References to lab culture, from test tubes to protective glasses and gloves, invited hands-on engagement with both the product and the dining.

© DIGITAL ICON AGENCY LTD