The Ordinary Event
ABOUT
DIA was appointed by The Ordinary to produce their Copenhagen Fashion Week Dinner promoting their Sulfur 10% Powder-To-Concentrate Cream. The event hosted 30 culturally relevant talents in the fashion and beauty space to try the product through an immersive experience, a perfect blend of beauty and science.
DATE
LOCATION
SERVICES
Event Production / Set Design / Creative Concept / Guest Management / Content Production
THE EVENT
Inspired by The Ordinary’s stripped-back, clinical aesthetic, “The Laboratory dinner concept" fused beauty, food, and science into an interactive experience. The evening successfully drove strong brand visibility and generated buzz, with the launch positioned at the heart of the narrative.
THE LABORATORY
PROJECTS
