The Ordinary Event
ABOUT
On behalf of The Ordinary, DIA managed full production and concept for the launch of their Sulfur 10% Powder-to-Cream. Held as a dinner during Copenhagen Fashion Week SS26, the event introduced 30 talents as the very first to experience the product.
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SERVICES
Event Production / Set Design / Creative Concept / Guest Management / Content Production
THE LABORATORY
Inspired by The Ordinary’s stripped-back, clinical aesthetic, “The Laboratory dinner concept" fused beauty, food, and science into an interactive experience. The evening was designed to drive brand visibility and generate buzz, with the launch positioned at the heart of the narrative.
Guests took part in science-driven moments that highlighted transformation, echoing the new product, within a minimal, contemporary setting. References to lab culture, from test tubes to protective glasses and gloves, invited hands-on engagement with both the product and the dining.
THE PRODUCT - NOT MAGIC, JUST SULFUR.
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