Loewe

ABOUT

Launch of LOEWE's The Crafted Collection

DATE

18.03.26

18.03.26

LOCATION

The Space, Nikolaj Plads 25

1067 København, Denmark


The Space, Nikolaj Plads 25

1067 København, Denmark


SERVICES

Event Production / Set Design / Creative Concept / Guest Management / Content Production / Post-Event Coverage

Background

To celebrate the launch of LOEWE's The Crafted Collection - three new fragrances merging artistry, exceptional ingredients, and innovative design - we hosted an exclusive evening in Copenhagen, welcoming a curated selection of talents and key opinion leaders to experience the new collection.

Execution

The evening centered around an immersive, hands-on creative workshop - inviting guests to explore the craftsmanship behind each fragrance by getting their hands in the material, inspired directly by the fragrances' raw ingredients. The venue was transformed in line with LOEWE's aesthetic direction, floral installations, catering, cocktails, product displays, and a considered decoration scheme fronting the new collection throughout the space.

The evening centered around an immersive, hands-on creative workshop - inviting guests to explore the craftsmanship behind each fragrance by getting their hands in the material, inspired directly by the fragrances' raw ingredients. The venue was transformed in line with LOEWE's aesthetic direction, floral installations, catering, cocktails, product displays, and a considered decoration scheme fronting the new collection throughout the space.

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