Campaign
Rabanne x H&M
Background
DIA was appointed to handle the launch of the design collaboration; H&M x Rabanne in the Nordics.
Regions
Sweden, Norway, Denmark, Finland
Participating talents
@janitaautio
@joannapincerato
@jonasbahri
@julianasupriano
@linneklund
@majanilssonlindelof
@madsmöller
@mayasoulpaustian
@mrjulls
@polliani
@sabinasarkka
@sofievollan
Chosen content
DETAILS
Through 60 activations across a three-day campaign, DIA engaged audiences with storytelling and strategic influencer partnerships. Led by creative director Julien Dossena, the Rabanne x H&M collaboration brought Paco Rabanne’s iconic 1960s spirit into the present, blending futuristic chainmail and sequins with effortless sportswear and sleek tailoring.
PROJECTS
